Experience & Approach
I have several years of experience in product thinking and product design for SaaS. I design user-centric solutions by incorporating strategic research and data-driven empathy.
I have designed & supported developement of a range of products from HR tools, Payment, Compliance, Dashboards and more from small iterations to full end to end workflows on Web & Mobile platforms. My contributions have gone beyond to inform product vision and roadmap, product/marketing landing pages, growth-focused projects and even internal tools.
Selected Projects
Building a habit-forming product for restaurant employees to verify their timesheet hours
💻 Description: End-to-end iOS, Android & web workflow of shipped product. Solving the problems of transparency, compliance and payroll accuracy between restaurant employees and managers.
🎉 Impact: Overall weekly retention of 85% adopted by 65% of users through organic discovery of feature.
💭 Key learning: Solve holistically to improve ease-of-use for end-to-end workflows. Don't just design features.
Building trust through pay transparency for restaurant managers & employees
📱 Description: iOS & Android shipped experience to solve the problem of transparency of earnings for tipped restaurant employees, when tips were shared using complex calculations between all team members per custom restaurant rules.
🏆 Impact: Unlocked sales and revenue for selling Tip Pooling product to restaurant businesses.
💡 Key learning: Complicated problems need technical precision, but complex problems require iterative learning—embrace uncertainty, test boldly, and adapt with user insights.
Improving operational efficiency for restaurant managers by building a mobile attendance dashboard
📋 Description: Mobile App dashboard experience providing an attendance tracker for restaurant managers to track who is scheduled for the day, who is clocked in, out, or missed a shift to take actions in improving on-the-floor management.
🎖️ Impact: 95% of customers who used this feature reported improved efficiency in operations. Plus 35% Increase in usage of 7shifts' labor features.
🎨 Key Learning: The winning combination of beautiful well-crafted UI backed with user research, creates delight and functionality in product.
UX Research to increase customer trust in 7shifts labor data
🔍 Description: This case study highlights 3 UX research projects from discovery , quantitative and qualitative research, insight synthesis and competitor analysis, with a user-centric approach, done over the span of one year, to influence product roadmap & strategy for improving user trust in 7shifts' labor data.
📍Impact: Identified areas for optimization, shaped product strategy and roadmap for different teams in increasing user trust and connect disjointed workflows. This research provided the foundation for design decisions in 4 end to end shipped workflows.
💪🏻 Key Learning: Embracing research as a tool to design not what we think people need and find conviction, but to discover what truly matters to the user. a Well-researched and documented problem, can accelerate product delivery and lead to functional, impactful experiences.
Work with me? Let's do it!
If not in here for work, I'd still love to connect & chat about UX!
Virtual Coffee? Great! anything but decaf! ☕️
Designed by Nasim Rezaei - 2025